Judge an interior design website template by a single page: the project page. Homeowners and developers decide on a designer by studying finished rooms, so that page has to show scale, materials and a sense of who the client was. If the template handles this well, the rest of the site is easy to adapt.
Picture a hypothetical studio that has just finished a kitchen renovation in a narrow old townhouse. It has twenty photos, two floor plans, and a good story about a wall that could not move. Let us follow that one project through a template and see what it asks of the layout.
Anatomy of a strong project page
Open a demo project and look for each of these parts. Think of the townhouse kitchen as you go.
- An opening image that sets the room. A wide shot that shows the whole space, shown large and not cropped to a thin strip.
- A short facts block. Location by area, type of space, scope of work, status. This lets a developer judge fit in seconds.
- The brief in plain words. “A family of five, a galley footprint, a wall that could not move.” Two sentences make the photos make sense.
- A sequence that walks the room. Wide shots first, then details such as a tap, a joint or a tile edge. Layouts that allow full-width and paired images help this rhythm.
- Before and after, or plans. Plans and early sketches show thinking, and architects’ clients especially value them.
- A next-step link. After a good project, the reader should find a clear route to you or to a similar project.
Pick photos before you pick a layout
Your images set the limits. Sort your photography first, and look at how it behaves. Vertical shots of stairwells and tall windows are common in this trade, yet many demos only show wide images. Try one vertical in the template. If it gets cropped at the top and the bottom, the layout is working against you.
Renders are fine as long as they are labeled honestly. A prospect who spots an unlabeled render starts doubting the real photos too. So mark concept work as concept work.
Big photos, quick pages
Interior photography files arrive huge, and a slow gallery will lose an impatient visitor. Handle this with a routine rather than a one-time fix.
- Export each image no larger than the biggest size it will display.
- Convert to a modern format such as WebP, with a fallback if you need one.
- Let images below the first screen load lazily.
- Give each image width and height values, so the page does not jump as it loads.
- Write alt text that describes the room, such as “narrow kitchen with oak cabinets and a skylight”.
That alt text does double duty, because it helps screen reader users and gives search engines a description of your work.
Inquiries: a little friction helps here
Unlike many businesses, design studios benefit from a form that filters. A long list of small inquiries costs real time. Ask a few questions that help you both: the type of project, its location, a rough budget range and an ideal start date. Keep it to one screen.
Offer an alternative for people who hate forms, such as a phone number or an email address. Then say what happens next, for instance that you reply after reviewing the details.
An interior design website template to start from
Intorly is the Wooprex Marketplace template for this field. It covers interior design and architecture, comes in HTML, Vue.js and Next.js, and includes project pages and a dark mode. A dark background can make photography stand out, so try your own images in both modes before you settle on one.
The price is $39 with a Regular License, which covers one site for you or one client. If you need a wider look, browse the other website templates, though a dedicated layout will usually need fewer changes.
Who writes about the rooms?
Many designers can talk about a project for an hour and then struggle to write two sentences about it. This is often the real reason sites stay half-finished. A voice note or a messy page of bullet points is enough to begin with.
With Wooprex, AI turns those notes into a draft for each project page, prepares resized images and suggests alt text. An expert then checks that materials and room details match your notes, removes empty design language, and tests galleries on a phone. It is priced before work starts, and a 5-page website is $799 with a one-week delivery. For something more bespoke, see Custom Websites.
Pages you can skip at launch
A new studio site does not need everything from the demo on day one. These can usually wait:
- A blog, unless you already have articles ready.
- A long team page, if you are one or two people.
- A press page with no press in it.
Launch with home, projects, services and contact. Add the rest as you have real material for it.
FAQ
How many finished projects do I need before launching?
Fewer than you might think. A handful of well-documented projects beats a long list of thin ones. New studios can include a personal renovation, as long as it is described accurately.
Should prices appear on a designer’s website?
That depends on how you work. Some studios publish a starting fee to filter inquiries, while others only explain how fees are set. Either way, explain the process so that nobody is surprised.
Who owns the photos I want to publish?
Often the photographer does, unless your contract says otherwise. Check your agreement before you publish, and credit the photographer. Ask clients for consent as well, especially for private homes.
Have a project folder and some rough notes? Pass them to us with Start a Task. Finished project pages come back, reviewed by a person, for a price you approved beforehand.
