To price white label AI work, start with the wholesale cost you have in writing, add what your own hours cost, then set the final number by what the outcome is worth to the client. Do it in that order and you will not need to guess. This guide gives no target margin, because any such figure would be made up: your margin depends on your own costs and your own clients.
The fixed inputs you can rely on
Pricing gets easier when one side of the sum never moves. These are the numbers Wooprex gives agencies, and you can find the retail figures on the pricing page:
- Wholesale. About 30% below retail prices.
- The quote. Within 6 business hours, you get one firm price and one date. Listed prices are “from” prices, and the quote is final.
- Size of a task. At most about 4 hours of a specialist’s time.
- Revisions. 3 rounds within the brief.
- Rush. The time roughly halves, and the task costs 50% more.
- Refund. The whole task price comes back if the date slips, or if revisions still leave the work short of the brief.
- Partner plans. $399 a month buys 10 tasks on Partner Starter, $1,199 buys 30 on Partner Growth, and $2,999 buys 80 on Partner Scale.
Everything else in your price is your own decision, which is the point of the next section.
Build the price in four layers
Stack these in order. Skipping straight to the fourth layer is how agencies end up working at a loss on jobs that looked profitable.
- Your cost. The wholesale figure from the written quote, plus any running costs the client will not pay directly.
- Your hours. Sales calls, the brief, questions back and forth, your final check, the client presentation. Multiply them by what an hour of your team really costs you, including overhead.
- Your risk. Some clients change their minds a lot. A buffer on those accounts pays for the extra rounds you will absorb.
- The value. What is this outcome worth to this client? A report that goes to a board may carry more value than the same effort spent on an internal note.
The first three layers give you a floor. Never quote below it. The fourth tells you how far above it you can go. For your first few jobs, track your real hours on layer two, since most owners underestimate that part.
Three ways to sell white label AI work
The same delivery can reach your client in different shapes. Each one suits a different account.
- A line item. The client asks for one thing and you price it alone. It is simple and quick to sell, and it has the weakest hold on the client, since each job is a fresh decision. Use it when testing a new service.
- A package. You fix a scope around an outcome, such as a chatbot with launch support, and sell it at one price. Packages are easy to compare and easy to repeat, and your cost is known in advance once you have run one.
- A retainer. The client pays monthly for a stated volume plus your attention. It suits steady work like articles, reports or bot care. State the limit in writing, or small requests will quietly use up your margin.
Your clients are buying a result with someone accountable for it. How you package it can be entirely your own, whichever way the partner bills you.
When a client says, “AI did it, so it should be cheap”
You will hear this, and it helps to have a calm reply ready. A hypothetical version: “AI makes the first draft faster, which is why you get it this week. You are paying for the finished result: a specialist’s review, my team’s check, and someone who answers when it needs to change.”
Then leave it there. Avoid claiming the work was harder than it was, and avoid conceding a discount because of how a draft got made. If a client wants a lower price, take something out of the scope.
Pass rush costs through, every time
A rush adds 50% to the task price from the partner, so you know that cost before you answer. Hypothetically, a client wants a chatbot sooner than the usual 5 days. Get the rush quote, add your own rush fee for the disrupted schedule, and let the client choose. Absorbing the charge to seem helpful teaches clients that your deadlines are soft.
Per task or a partner plan?
A plan helps when you have volume to fill, and costs you money when you do not. Run this quick test:
- List the tasks you resold, or could have, in each of your recent months.
- Take your quietest month, and compare its count to the plan sizes above.
- Add up what those same tasks would have cost per task at your wholesale quotes.
- Choose a plan only if it beats that total in a quiet month as well as a busy one.
Before you commit, ask how unused tasks are treated, and how a large job counts against the plan. Those two answers change the sum more than anything else.
Line up your terms with the partner’s
Your partner’s terms protect you only partly, so write your own with care. The 3 revision rounds are a good example. If you give your client 3 rounds, you have none left for your own corrections, so consider promising fewer.
Refunds work the same way. A partner refund covers the task price and leaves your account hours unpaid. Decide in advance what your client gets if a date slips, and do not promise more than you can fund. Also leave room between the partner’s date and the date you give your client.
Pricing mistakes to avoid
- Quoting before you have the wholesale figure. Your margin becomes a hope.
- Using one percentage markup on every job. A small task may carry as many emails as a large one. Set a minimum for your account time.
- Undercutting your core service. Check that the resold work does not make your main offer look overpriced.
- Discounts with no end date. A launch price without an expiry becomes the price.
Margin and quoting questions
What margin should an agency aim for on resold AI work?
There is no universal figure. Work out your floor from the first three layers above, then charge what the work is worth to that client. The gap is your margin.
Should my client see my wholesale cost?
No. You are selling a finished service at your own price, the same way a general contractor does not itemize every supplier’s invoice. Make sure your price is honest for what you deliver.
Is the price on the list what I will pay?
Not quite. Listed prices are retail starting points. The wholesale quote you get for your brief is the final figure, so build your client’s price from that. The white label program page has the partner details.
Can I charge a monthly retainer if my partner bills per task?
Yes. How you bill your client is separate from how you are billed, so long as your retainer’s stated volume covers your costs.
Want a real figure to run through these layers? Start a Task with a current client brief, say it is white label, and you will have a fixed wholesale price to work from.
