White label AI chatbots let your agency sell a client a support or sales bot under its own name while a partner builds and tests it. Setup takes about 5 days and lists at $399 retail, and agencies buy about 30% below that. The build is the easy part. Your account depends on who looks after the bot once it goes live.
A chatbot is the one delivery that keeps talking
A finished website waits quietly for visitors. A bot answers strangers at midnight, in your client’s voice, and any bad answer comes back to the agency that sold it. So four decisions belong in your proposal, each with one named owner:
- Who updates the answers when the client changes prices, hours or policies?
- Who reads the conversations, and how often?
- Who receives the alert when a customer asks for a person?
- Whose account does the bot live on, and what happens to it if the client leaves your agency?
Agencies that skip this list tend to discover it during the first complaint. Writing it down also gives you a natural reason to charge for ongoing care, which we come back to below.
Which of your clients to pitch first
Some accounts make far better first projects than others. Good signs:
- The inbox fills with the same handful of questions.
- Customers write in after the office has closed.
- The answers already exist in writing, on help pages or in a price list.
- A real person can take over when the bot is out of its depth.
Be careful with accounts where every inquiry is different, where the policies live only in the owner’s head, or where a wrong answer could hurt someone. Those clients need a process fixed before they need a bot.
Branding white label AI chatbots: what the end customer sees
Usually none of it. The customer sees your client’s brand, and your client sees yours. The partner should be invisible to both. Spell these touchpoints out in the brief so nobody guesses:
- The bot’s name, and whether it introduces itself as an AI assistant. It should.
- The greeting, the fallback line and the handoff message.
- The widget’s colors, icon and position on the page.
- Any “powered by” line from the underlying platform. Ask whether it can be removed before you promise it.
- Alert emails, reports and handover notes, all of which should carry your agency’s name.
The white label AI and automation setup at Wooprex delivers unbranded work and never contacts your client, which covers the last item and leaves the wording to you.
The intake pack to collect from your client
Most of the quality comes from this pack, and most delays come from chasing it. Ask for all of it in one request:
- Source content. Help pages, policies, price lists and product sheets, marked with which version is current.
- Real questions. A sample of recent customer emails or chats, with personal details removed.
- Red lines. Topics the bot must refuse, along with the wording it should use when it refuses.
- The human route. A phone number, email or live chat, plus the hours someone is actually there.
- Voice samples. A few replies the client’s team is proud of.
- Placement. The site or channel, and who can add the code.
Red lines deserve the most thought. Imagine your web client is a veterinary clinic, as a hypothetical. Pet owners ask about opening hours, about vaccinations, and about what to do when a dog has eaten something it should not. The bot can answer the first two from the clinic’s pages. The third is a red line: it shows the emergency number at once and gives no medical advice.
Who drafts, who tests, who signs off
Each party has a different job, and it helps to tell your client who does what in plain terms, without naming anyone.
- AI drafts. It turns the source content into a knowledge base, writes conversation flows and proposes test questions.
- The engineer tests. A proper review checks answers against the source, tries awkward phrasing and off-topic requests, tries to talk the bot past its rules, and runs the handoff on a phone. At Wooprex, an engineer tests each bot before you see the build.
- Your agency signs off. Someone who knows the client reads a batch of test conversations. You will catch what no outsider can: the product nobody calls by its official name, the owner who hates a certain word.
For the build itself, the AI chatbots service page covers the build in more detail.
Quote the setup and the care separately
Treat the two as different products. Setup is a one-time line: your wholesale cost plus your own hours for intake, testing and launch. Care is a monthly line you set yourself, covering transcript review and content updates up to a stated limit.
You can buy the update work per task, from the single-task rates on the pricing page, or through a partner plan if you run bots for several clients. The smallest plan, Partner Starter, costs $399 a month and covers 10 tasks.
Chatbots can also carry running costs, such as platform or AI usage fees. Ask about them when you get your quote, then state in your proposal who pays them. A surprise bill in the third month is an awkward conversation for an agency to have.
Launch mistakes that are easy to avoid
- Going live everywhere at once. Start on one page or one topic, read the transcripts, then widen it.
- Selling “answers everything.” Sell a defined list of topics. Clients forgive a polite handoff far more easily than a wrong answer.
- Hiding the human. If a customer cannot reach a person, the bot becomes the complaint.
- Passing it off as a staff member. Say plainly in the greeting that it is an AI assistant.
Chatbot resale questions
Whose name should appear on the chatbot?
Your client’s, in almost every case. Your agency’s name belongs on the proposal, invoices and reports that your client sees.
How soon can a resold chatbot go live?
About 5 days once the brief is agreed. If a client’s launch date is tighter, rush delivery cuts that time roughly in half and adds 50% to the task price.
What if the bot gives a customer a wrong answer after launch?
Correct the source content, add the question to your test list and tell your client what changed. Your care line should already cover this, so you are not renegotiating during a problem.
Can I sell the same bot to clients in different industries?
Sell the same process, never the same content. Each client needs its own knowledge base, red lines and voice.
Have a client whose inbox keeps asking the same questions? Start a Task for a chatbot under your brand, and you will have a fixed price and a date to quote from.
