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Design & Creative Example project
A new coffee roaster needs a logo for its bags, its stall and its social media before its first market.
01 The brief
The roaster has a name and a clear feeling for the brand: warm, simple and handmade. It needs a logo that works on a paper bag stamp, a stall banner and a small social media icon.
The brief includes the name, a few brands the owner likes, and where the logo will be used.
02 What we delivered
Several directions explored, from wordmarks to simple badges.
The chosen direction refined into a full logo, a short version and an icon.
A palette of brand colors with print and screen codes.
Files for print, web and social media, in color and one-color versions.
03 AI-built. Human-verified.
AI did the fast, repetitive part. A senior designer checked and finished it before the client saw it.
Logo concepts are drafted in different styles from the brief.
A senior designer keeps the strongest concepts and refines them by hand.
The owner chooses a direction and asks for changes.
The logo and palette are exported in every format needed.
04 The handover
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